Lollapalooza Provides Students Valuable Festival Work Experience Thanks to Alum

Campus Communications Staff / Aug 03, 2023

photo of group in front of both at lollapalooza

From left to right: Monika Jaiswal-Oliver, Emily Sorlie ‘10, Jacob Paul (who works with Barnstorm), Jerry Brindisi, and Barnstorm Founder Farid Mosher.

��Ĵ�ý students will be working at the four-day music festival thanks to an alum’s business relationship with one of the largest concert promoters in the United States.

��Ĵ�ý will once again enjoy a front row seat to Lollapalooza, a four-day music festival in Chicago’s Grant Park that begins August 3. And, as in years past, the festival will leverage the talents of the ��Ĵ�ý community working in – and aspiring to work in – music and event-producing industries.

This year, this includes more than 22 students — most of whom take classes in ��Ĵ�ý’s Business and Entrepreneurship department. They will be working at Lollapalooza thanks to Business and Entrepreneurship Alumna Emily Sorlie ’10. Sorlie’s event company , is hired by — one of the largest concert promoters in the United States — for events like Lollapalooza, Bonnaroo, and Austin City Limits.

Partnering with Monika Jaiswal-Oliver, the academic manager and an adjunct faculty member in ��Ĵ�ý’s Business and Entrepreneurship department, Sorlie hired ��Ĵ�ý students to work at Lollapalooza. There, they will operate guest service booths, support gate operations, and participate in the SAFEFEST team — an initiative that encourages attendees to ask for help and promotes a safe festival experience for all.

“This opportunity aligns with what students aspire to be doing when they attend ��Ĵ�ý in search of a career,” says Jerry Brindisi, chair of Business and Entrepreneurship. “They get to work closely with a well-established team/organization on one of the largest music festivals in the world. They make connections, develop lasting relationships, and get the opportunity to build their resume/portfolio. This is a testament to the success of the relationship we've fostered over the years with C3 Presents, our alumni, and our students.”

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