Laurence Minsky Discusses Brand Activation, Audio Branding, and Social Selling With Fjorgecast
Advertising associate professor Laurence Minsky is interviewed on , where he discussed his two recent books, one on brand activation and the other on audio branding: and , as well as his most recent on social selling.
In addition, Laurence also discussed what it means to study advertising at ÌÇÐÄ´«Ã½ and how our students benefit from creating portfolios during their studies that transitions into marketable skills and jobs.