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School of Business and EntrepreneurshipDigital Media and Analytics Certificate

  • Graduate Certificate
  • Hybrid

About the Digital Media and Analytics Certificate

Turn data into better communication decisions with ÌÇÐÄ´«Ã½'s online Digital Media and Analytics Certificate. Designed for working professionals and emerging practitioners in marketing, media, nonprofit, education, and communication roles, the program helps you strengthen your expertise in audience insights, digital analytics, and data-informed communication strategy. 

Through three graduate courses, you'll learn to analyze audience behavior, evaluate digital platforms, interpret analytics, develop data-informed content strategies, and create targeted communication strategies that drive results. 

Complete the nine-credit certificate as a standalone credential or apply all nine credits toward ÌÇÐÄ´«Ã½'s Strategic Communication master's degree. The courses may also be applied as electives toward the Arts, Entertainment, and Media Management master's degree. 

Examples of Digital Media and Analytics Careers

  • Digital Media Specialist  
  • Content Strategist  
  • Market Research Analyst  
  • Public Relations Specialist  
  • Marketing Manager  
  • Digital Communication Consultant  
  • Media and Communication Specialist  

The Student Experience

In the Digital Media and Analytics Certificate program, you'll develop practical skills you can immediately apply in marketing, media, communications, nonprofit organizations, education, agencies, startups, small businesses, and corporate settings.

  • Analyze audiences Use audience research and analytics to understand behavior, evaluate communication performance, and make informed strategic decisions. 
  • Evaluate digital platforms Learn how to assess platform performance, compare audience engagement, and identify opportunities to improve communication strategies. 
  • Transform analytics into strategy

    Interpret audience data and analytics to develop targeted digital communication strategies that align with organizational goals. 

  • Develop data-informed content strategies Build digital content strategies using audience insights, emerging media trends, and analytics to improve communication outcomes. 
  • Balance work and graduate study The mostly online curriculum gives you the flexibility to balance graduate study with work and personal commitments. 
  • Make connections that matter Join a cohort of professionals from marketing, communications, media, nonprofits, and other industries who bring diverse experiences to every discussion. You'll gain new perspectives, exchange ideas, and build professional relationships that extend beyond the online classroom. 

Career Advancement

The Digital Media and Analytics Certificate prepares you to translate audience research, digital analytics, and platform performance into effective communication strategies. Through applied, industry-informed coursework, you'll build competencies valued in marketing, nonprofit communications, media organizations, agencies, startups, small businesses, and internal corporate communication teams.

  • Apply what you learn

    Use what you learn to evaluate audiences, improve digital content, interpret performance data, strengthen messaging, and develop communication strategies for your current organization or professional practice. 

  • Expand your professional network

    Learn alongside professionals from a variety of industries and career stages who bring real-world perspectives to class discussions and collaborative projects.  

Alumni Success

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Shaping Creative Industries

Discover where a degree at ÌÇÐÄ´«Ã½ can take you. Learn more. 

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