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School of Business and EntrepreneurshipDigital Communication Strategy Certificate

  • Graduate Certificate
  • Hybrid

About the Digital Communication Strategy Certificate

Advance your communications career with skills in digital content, analytics, and strategic planning. ÌÇÐÄ´«Ã½’s Digital Communication Strategy Certificate is designed for working professionals and emerging practitioners in marketing, media, nonprofit, education, and communication roles. 

Through three graduate courses, you’ll learn to analyze audience behavior, develop data-informed content strategies, interpret analytics, strengthen brand identity, and create comprehensive communication plans for digital platforms.  

Complete the nine-credit certificate as a standalone credential or apply the credits toward one of two ÌÇÐÄ´«Ã½ graduate degrees: the Strategic Communication or the Arts, Entertainment, and Media Management master's degree.  

Examples of  Digital Communication Careers

  • Content Strategist  
  • Digital Media Specialist  
  • Marketing Manager  
  • Public Relations Specialist  
  • Market Research Analyst  
  • Advertising and Promotions Manager  
  • Media and Communication Specialist  
  • Digital Communication Consultant  

The Student Experience

In the Digital Communication Strategy Certificate program, you’ll develop practical skills you can immediately apply in marketing, media, communications, nonprofit organizations, education, agencies, startups, small businesses, and corporate settings. 

  • Analyze digital audiences

    Use audience research and analytics to understand behavior, measure communication performance, and make informed strategic decisions. 

  • Create effective content strategies Develop digital content strategies that connect organizational goals with audience needs across platforms and channels. 
  • Interpret analytics

    Learn to evaluate data, make meaningful insights, and use your findings to improve content and communication strategies. 

  • Strengthen brand identity Explore how brand management and strategic messaging can build consistency, relevance, recognition, and trust. 
  • Develop comprehensive communication plans Bring together audience insights, content, analytics, brand strategy, and messaging to create communication plans designed to drive results. 
  • Balance work and graduate study 

    The mostly online certificate allows you to balance graduate study with work and personal commitments while applying what you learn to your current professional goals.  

  • Make connections that matter Join a cohort of professionals from marketing, communications, media, nonprofits, and other industries who bring diverse experiences to every discussion. You'll gain new perspectives, exchange ideas, and build professional relationships that extend beyond the online classroom. 

Career Advancement

The Digital Communication Strategy Certificate prepares you to translate audience research, digital analytics, brand strategy, and organizational goals into effective communication plans. Through applied, industry-informed coursework, you’ll build competencies valued in marketing, nonprofit communications, media organizations, agencies, startups, small businesses, and internal corporate communication teams.

  • Apply what you learn

    Use what you learn to evaluate audiences, improve digital content, interpret performance data, strengthen messaging, and develop communication strategies for your current organization or professional practice. 

  • Expand your professional network

    Learn alongside professionals from a variety of industries and career stages who bring real-world perspectives to class discussions and collaborative projects.  

Alumni Success

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Shaping Creative Industries

Discover where a degree at ÌÇÐÄ´«Ã½ can take you. Learn more. 

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