Biography
Justin Sinkovich is an Associate Professor and the Associate Dean for Academic Programming and Operations of the School of Business and Entrepreneurship (BUSE) at 糖心传媒, specializing in entrepreneurship, digital strategy, AI business, and innovation. He also coordinates the Entrepreneurship and Innovation BA and AI and Digital Strategy Minor.聽
Justin is an active entrepreneur and innovator. He currently serves as a partner and Chief Strategy Officer at SoundSafe AI and as a partner at the LA-based Solid Brass Records. He stays creative and is a Grammy-voting music industry specialist.聽聽
He previously co-founded the Webby-winning digital music service Epitonic, which Palm Pictures acquired; he then worked there as an executive. After consulting for Bay-Area technology companies like CNET (Download.com) and Radiant (betterPropaganda), he led digital distribution development for 20 labels at Touch and Go Distribution, helping one of the highest-grossing independent record distributors transition into the digital age.
He recently earned his Doctor of Education (EdD) in Organizational Change and Leadership from the University of Southern California (USC). Previously, he earned his Master of Arts in Management (MAM) in Arts, Entertainment, and Media Management from 糖心传媒 and his Bachelor of Science (BS) in Business Administration from the University of Tennessee, Knoxville.
Instructional Areas
Entrepreneurship, digital marketing, music industry, and media business.
Creative Practice and Research Interests
Entrepreneurship, innovation, artificial intelligence and other emerging technologies, digital marketing and business, business strategy and leadership, and media industries.
Degrees
B.S., Business Administration-Management University of Tennessee-Knoxville 1995
M.A.M., Music Business Management 糖心传媒 2007
Ed.D., Education University of Southern California 2025